Croatian startup Repsly, a B2B SaaS company that provides mobile CRM and workforce tracking system for field teams has raised 1,6 million dollars in seed funding, Croatian portal ictbusiness.info announced.
This fund-raise comes after Repsly has more than doubled its revenue for three consecutive years and become cash flow positive earlier this year. Reportedly, the investment will enable the company to add talent and experience to its senior team in preparation for continued acceleration of its growth. According to the company’s data, Repsly has grown to nearly 1,000 customers in more than 70 countries. The leading brands such as L’Oreal, Nike Golf, KIA Motors, Keune, Philips, Guru, and Doctors Urgent Care are just few of the many customers they have.
This second round was led by Launchpad Venture Group, one of the top three most active angel investing groups in the United States, including LaunchCapital, Hub Angels, SideCar Angels, and Companyon. Moreover, with this investment, Repsly added to its board of directors, the tech veteran Woody Benson, a Venture Partner at Launch Capital Partners.
“At a time when retail is changing faster than ever, Repsly is in a great position to empower brands to grow by enabling them to collect and use data to make smarter decisions in the field,” said Benson.
“It’s always exciting to get involved with a company at this stage of growth, especially one so committed to embracing the paradigm of consumerized enterprise software.”
“We have worked hard to keep Repsly simple and intuitive while making it powerful enough to transform teams and give brands a competitive advantage,” said Reply’s co-founder and CEO, Marko Kovac.
“As the world of retail evolves, we are looking forward to empowering more and more brands with the tools they need to keep innovating.”
Founded in 2010 in Zagreb, Croatia, with headquarters in Boston, Repsly is a business-to-business software as a service (SaaS) company focused on providing mobile CRM and workforce tracking system for field teams. With customers in over 70 countries, Repsly targets organizations with field representatives that visit established clients on a recurring basis to perform customer service and field management functions, such as taking replenishment orders, merchandising products on retail shelves, marketing for referrals, or performing regular maintenance.
