After successfully organizing the Zagreb Brand Forum 2016, we will gather again to talk about brands and share their thinking about brand development and their business strategies. Through panels and workshops, participants will bring us closer to their experiences, because their business strategies have dedicated the brand to its brand and its strength.

We have established ourselves successfully with the task of establishing a place where we will be biennially talking about the brand world. Now let’s go further.

Brands are built, formed, have their ups and downs, so they disappear. But there is a link in everything – a decision. These decisions are not declarative, they are content, business-oriented, and set as a strategy and a way of doing business.

Someone may think it is too exaggerating to say that we live in the brand world, but when p (r) is more widespread, we become aware of the country as a brand and how it is branding, how to do it with the region, city, place, manifestation, institution, product , service, company, idea, not to mention the personal branding that gets more and more effective and in which many strokes.

Phenomenologically, we can explore the creation of individual brands that, for example, have been able to keep the names of people many people today do not even know who they are, why some companies, businesses, companies carry their names and how to brand something in today’s highly globalized world which must ensure its occurrence.

Around us are the brands that have survived ideology.

A wider European environment, and tomorrows and spaces beyond it, provides the foundation for joint action and is the right moment for a clear, open, grounded conversation of those who are most economically advised to comment on the state of affairs. And changes.

Along with the internet world has become a global village. Pardon. Global Trade.

And she needs to be a brand, right?

Zagreb brand forum 2018.